AI doesn’t replace creativity, It supercharges it
AI has become a buzzwords of sorts. But have we even thought that maybe it is also misunderstood? At SanshTech, we received three queries just this weekend about how AI could help solve creative problems – ranging from user interface challenges to marketing campaign strategy. But with each query, we noticed a recurring pattern: a gap between assumption and actual application.
The Assumption vs. Reality Gap
There is a visible and unease and anxiety amongst masses that comes from an assumption, that AI will replace creative and innovative frontiers. Well, factually this is untrue. Like all other tools that were and are in the present, AI is yet another tool – a powerful one. It can amplify, accelerate and streamline different wings of a business organisation – be it marketing, human resource, logistics, software development or finance.
In fact, sharpening our skills in prompt engineering, proofreading, machine learning, etc., can revolutionize the face of tomorrow. AI feeds data and reproduces contextualized data set. Human creativity will always be the harbour of creating newer data which is the fuel of AI.
AI as a Co-Pilot for Creators:
As a tool AI’s role is multifaceted. From brainstorming, ideation, app creation, marketing campaigns, software architecture, etc., today AI is not an option but has become a copilot of sorts. The best thing about it, is that it synthesizes a streamlined collaborative approach to deal with a problem.
Design & UI/UX:
Ai does not understand emotion but humans do. Each design speaks a story, a feeling and an approach. UI&UX designers can benefit from by accelerating on generating wireframes, Layouts, and test user behaviour. It is a step in the way for an organization to scale and optimize efficiently.
Marketing campaigns:
Marketing campaigns are already using the best what AI can offer. It starts from ideation to build a brand marketing strategy. Yet, the tone, approach and launching relies on human touch. Human empathy is replaceable. Humans buy from humans and understand the value of personalization. Marketing is also about creativity, AI could help in ideation but innovation takes something else.
Scalable Systems:
AI helps to build scalable models in all frontiers. In the domain of software development, It helps to gauge a predictive analysis to understand traffic spikes, predictive maintenance in DevOps, improves code generation, etc. But it’s still and will always need a human to architect the system, to fix logic and most importantly, to bring in innovation!
Myths Around AI and Creativity:
Myths Around AI and Creativity:
False. AI creates more opportunities for creative thinking by removing repetitive grunt work.
AI makes people lazy.
Nope. Lazy teams misuse AI; smart teams use it to push creative limits.
AI will soon think like us.
Not quite. AI mimics patterns — not thoughts. Creativity involves intuition, contradiction, and emotion — areas where human minds still reign supreme.
AI Doesn’t Kill Creativity — It Liberates It
Creativity is about discovering the unplanned and the unknown. If you happen to be thinking in one direction, AI offers you 10 more. This opens horizons. There could be three possible endings to a novel, each differing from another, yet engaging. It is a boon for a creator to have a tool as such. Marketing campaigns can now not only think beyond boundaries, but also gauge the responsiveness of real-time trends and understand consumer behaviour. Thus, this proves that it is not a substitute but a supercharger for creative people indeed.
SanshTech stands for the Future!
At SanshTech, we believe that the future is at best AI-Augmented not AI-replaced. We optimize and encourage our teams to augment AI in their workflows. This helps us to make real-time, structured and synchronized team delivery. SanshTech has proficiently built this AI bridge on which our clients can travel with trust!
Contact: +1 587-394-2345
Address: 540 12 Ave T2R 1M1, Calgary, Alberta, Canada